Uncorking Corksy: Digital Growth Series #3

1. New Customer Welcome Workflow: This workflow is triggered when a new customer signs up for your wine club or purchases from your online store for the first time.

Why you should care: Welcome emails drive significantly more transactions AND revenue when compared to “normal” promotional or informational emails. Because of their increased ability to drive sales, ensure you include a clear and understandable call-to-action (CTA) that is designed to drive more sales.

🚨 Tip: Include offers in your welcome email series such as:

• • Discounts (% or $ off)
  • Information on your loyalty program
  • Everything shipping (free shipping thresholds, fast processing
  • time, pick-up availability, etc)
  • Free gifts

2. Abandoned Cart Flows: Deliver emails to shoppers who have added items to their carts, but haven’t purchased. Shoppers will receive an email to take the action to go through with the purchase.

🚨 Tip: Add a time delay of a few hours before you deliver your abandoned cart email to give your customers space to reconsider their purchase and remind them of the items they left behind without being too aggressive.

3. Cross-Sell & Up-Sell: Provide your wine product selection, promotions and discounts within emails based on specific categories or collections. You can provide past customers with more relevant recommendations based on what the customer was interacting with when they triggered the flow.

🚨 Tip: Use these triggers to drive high ROI & customer retention:

• • Subscribes to Newsletter/Wine Club
  • Email open
  • Viewed Site
  • Abandoned Cart
    • Filter flows by category or collection (red, white, both, purchase volume)
      
      

In the corksy dashboard, you can segment your audience data by using the built-in segmentation tools. You can segment your data by customer attributes such as purchase history, abandoned cart activity, or all customer data.

🚨 Tip: Watch our video tutorial on how to segment your Corksy audience data to use in email marketing campaigns!

Wineries can enhance their product listings pages in a number of ways to provide an informative and engaging experience for their customers. Here are some actionable tactics that wineries can use.

For this example, we’ll pretend our client is “Monarch Wines” and we are optimizing the product listings page for the keyword “red wines”.

 1. Optimize your page title: Your page title should include your primary keyword and be no longer than 60 characters. This title will appear as the headline in search engine results, so it’s essential to make it compelling and descriptive.

Page Title: “Monarch Wines – Buy Premium Red Wines Online | Free Shipping”

2. Craft a compelling meta description: Your meta description should be no longer than 160 characters and provide a brief summary of what your product listings page is about. Make sure to include your primary keyword and a call-to-action to encourage users to click through to your page.

Meta Description: “Discover the best selection of red wines at Monarch Wines. Shop our online store and enjoy free shipping on all orders. Find your new favorite red wine today!”

3. Use keyword-rich display URLs: Your display URL should also include your primary keyword and be no longer than 70 characters. This URL will appear in search engine results and should be easy to read and memorable.

Display URL: www.monarchwines.com/red-wine

4. Optimize your product descriptions: Your product descriptions should include your primary keyword and be written in a clear, concise, and compelling way. Use bullet points to highlight key features and benefits.

Product Description: “Monarch Wines offers a range of premium red wines from around the world. Our selection includes full-bodied Cabernets, smooth Merlots, and bold Zinfandels.”

Why you should care: By incorporating these tactics into your product listings page, you can optimize your content for search engines and improve your visibility to potential customers who are searching for your wineries brand and products.