50 Winery Marketing Campaigns to Sell More Wine in 2024

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As the curtain rises on a new year, wineries are eager to uncork fresh opportunities and elevate their brand presence. To help you set the stage for a successful 2024, we’ve curated an ensemble of winery marketing campaign ideas to jumpstart and enrich your marketing campaign calendar. From enticing promotions to immersive experiences, these campaigns are designed to resonate with your audience, foster engagement, and ultimately, sell more wine.

January – New Year, New Beginnings

  • New Year, New Wine Bundle: Introduce a curated selection of wines that are perfect for the new year.
  • Restock the Wine Rack Offer: Enjoy a generous discount when you purchase a case of 12 bottles.
  • Resolution Revival Package: Create a special package with wines that pair well with common New Year’s resolutions (e.g., fitness, relaxation).
  • January Blues Buster: Offer discounts on full-bodied red wines known for their mood-lifting properties.

February – Valentine’s Day & Leap Year

  • Chocolate & Wine Tasting: Offer wine and chocolate pairings in your tasting room. Encourage additional sales with a special discount off the featured wines and chocolates.
  • Valentine’s Day Gift Sets: Offer curated wine and chocolate gift sets.
  • Galentine’s Day Special: Celebrate friendship with a special offer or bundle for “Galentine’s Day”.
  • Leap Year Celebrations: Embrace the rarity of leap year with special promotions or discounts for the additional day.

March – Transition to Spring

  • Spring Wine Collection Launch: Introduce a new collection featuring light and refreshing wines perfect for the changing season.
  • Daylight Saving Toast: Invite customers to “spring forward” with a special wine tasting event to mark the beginning of daylight saving time.
  • March Madness Wine Bracket: Create a wine bracket challenge, allowing customers to vote for their favorite wines in a tournament-style competition.
  • Luck of the Pour: Offer discounts on selected wines throughout March.

April – Earth Day Winery Marketing

  • Vineyard Tours: Offer a behind-the-scenes tour of your vineyard, offering tastings of wines in the vines that produced them.
  • Vineyard Cleanup Event: Organize a community event and share on social media.
  • Earth Day Special: Promote your winery’s commitment to environmental responsibility.
  • Plant a Vine for Earth Day: Invite customers to plant vines at the winery.

May – Celebrations and Remembrance

  • Mother’s Day Gift Sets: Create special sets with wine, chocolates, and personalized notes.
  • Mom’s Day Out: Offer discounts on tastings for mothers visiting the winery.
  • Red, White, and Rosé Collection: Curate a collection featuring reds, whites, and rosés, allowing customers to celebrate the diversity of American wines.
  • National Drink Wine Day Celebration: Celebrate National Drink Wine Day (May 25th) with special promotions, discounts, and virtual toasts.
  • Memorial Day Weekend Wine Sale: Honor and remember with a special weekend sale, offering discounts on selected wines for Memorial Day.

June – Summer Solstice Winery Marketing

  • Summer Wine Collection Launch: Introduce refreshing and light varieties.
  • Outdoor Events Kickoff: Host picnics, vineyard concerts, and other outdoor events.
  • Father’s Day BBQ Wine Pairing: Create a Father’s Day package featuring wines that pair well with barbecue, along with grilling tips and recipes.
  • International Rosé Day: Celebrate the versatility of rosé wines on International Rosé Day (June 8th) with promotions and a virtual or in-person tasting event.
  • Summer Adventure Wine Collection: Introduce a collection inspired by summer adventures, featuring wines perfect for picnics, beach days, and outdoor activities.

July – Independence Day

  • Patriotic Wine Bundles: Offer themed bundles for Fourth of July celebrations.
  • Fireworks Sponsorship: Sponsor or host a local fireworks event.
  • Best Patriotic Label Contest: Launch a social media contest for patriotic wine labels.
  • Red, White, and Blue Tasting Event: Host a patriotic-themed wine and food pairing.
  • Independence Day Flash Sale: One-day exclusive discounts on selected wines.

August – Harvest Season Kickoff

  • White Wine Day Offer: Celebrate White Wine Day (August 4) with a special offer on white wines.
  • Harvest Season Celebration: Host a kickoff event with special tastings and live music.
  • Wine and Cheese Fiesta: Celebrate National Cheese Day (August 8th) with a wine and cheese pairing event, featuring local cheeses and your wines.

September – Kicking off Fall

  • Labor Day Wine and BBQ: Bid farewell to summer with a Labor Day BBQ event, offering wine pairings with grilled specialties.
  • Autumn Equinox Celebration: Welcome the arrival of fall with an equinox celebration, featuring live music, tastings, and the release of a special equinox wine.
  • Fall Release Party: Introduce new fall-inspired wines with a release party, complete with themed decor, tastings, and exclusive discounts.

October – Harvest Festival

  • Grand Harvest Festival: Organize a festival with tastings, live music, and food pairings.
  • Halloween Wine and Costume Party: Close the month with a festive costume event, in-person or through social media.
  • Harvest Market: Collaborate with local artisans for a themed market at the winery.
  • Global Champagne Day Bash: Celebrate Global Champagne Day (October 18th) with exclusive promotions, champagne tastings, and special events.

November – Thanksgiving and Black Friday

  • Thanksgiving Wine Pairing Guide: Create a Thanksgiving wine pairing guide featuring recommendations for each course of the traditional meal.
  • Friendsgiving Celebration: Host a Friendsgiving event with special wine pairings, encouraging customers to gather and celebrate with your wines.
  • Black Friday Wine Sale: Attract shoppers with exclusive Black Friday discounts on select wine collections, available in-store and online.
  • Small Business Saturday Promotion: Highlight the uniqueness of your winery with special promotions and events for Small Business Saturday.

December – Festive Celebrations and Holiday Cheer

  • Cyber Monday Wine Deals: Extend your Black Friday sale with exclusive online offers for Cyber Monday, providing discounts on select wines and gift packages.
  • 12 Wines of Christmas Countdown: Launch a special promotion featuring a different wine each day in the 12 days leading up to Christmas.
  • Holiday Open House: Host a festive holiday open house with tastings, carolers, and special promotions for attendees.
  • Wine and Wreath-Making Workshop: Collaborate with a local florist for a wine and wreath-making workshop, allowing customers to create their own holiday decorations.
  • Wine and Champagne Packages for New Year’s: Introduce special packages featuring both your wines and champagne for customers to celebrate New Year’s Eve.

This comprehensive list of 50 winery marketing campaigns provides a roadmap for success in 2024. Whether celebrating holidays, embracing sustainability, or exploring unique collaborations, these campaigns aim to engage customers, boost sales, and establish a memorable brand presence throughout the year. Cheers to a fruitful and prosperous 2024!

Ready to chat with a growth specialist about how Corsky can help you sell more wine? Book a call today!

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