The countdown is on! As the biggest shopping weekend of the year approaches, wineries have a golden opportunity to boost their direct-to-consumer (DtC) sales. We’ve created a comprehensive checklist to help wineries elevate their presence and make the most out of Black Friday and Cyber Monday.
💲 Discounts play a crucial role during this retail frenzy. Decide whether you’ll use the same promotions for both Black Friday and Cyber Monday or offer distinct deals each day. The key is to create enticing offers that captivate your audience.
🖼 Finalize your marketing materials. Eye-catching visuals and compelling subject lines are vital to grab attention during this competitive retail holiday. Make sure your creative assets align with the festive spirit of Black Friday and Cyber Monday. Create a sense of urgency to encourage immediate purchases.
🌐 Your website should provide a seamless shopping experience. Highlight Black Friday and Cyber Monday deals prominently with banners, pop-ups, and dedicated landing pages. Ensure mobile optimization and streamline the checkout process for convenience.
🌟 Reward your most loyal customers and wine club members with exclusive early access. Building excitement and making your customers feel appreciated can set the tone for a successful holiday weekend. Send them early access to your sale a few days before Cyber Monday to encourage early sales.
📬 Plan your email campaigns strategically. Send reminders leading up to Black Friday and Cyber Monday, including sneak peeks and exclusive content to keep your audience engaged. Segment your emails based on customer types for personalized communication.
📱 Use social media to your advantage. Share teaser posts, behind-the-scenes peeks, and countdowns to build anticipation among your audience. This is a great time to highlight user-generated content as well as to demonstrate trust in your brand.
⏰ Feature a countdown clock on your website to create a sense of urgency and remind your audience when the deals will go live.
📧 Remind website visitors, tasting room attendees, and social media followers of the value of being on your email list. Emphasize that email subscribers get the first access to exclusive promos. Make it simple for new subscribers to join the list.
🎁 Keep the weekend between Black Friday and Cyber Monday engaging with alternative promotions. Offer flash sales, hourly discounts, or limited-time bundles to keep your audience hooked and excited. If your tasting room is open, offer special tasting flights or experiences to encourage in-person sales.
📞 Anticipate higher customer inquiries and be ready to provide excellent support. Communicate your holiday hours, shipping timelines, and response times to ensure a seamless customer experience.
🥂 Consider post-event offers for those who may have missed out or are still in the holiday shopping spirit. Keep the momentum going with enticing promotions, such as a percentage off their next order over $99 or a special-priced bundle.
📈 After the dust settles, analyze the performance of your promotions. Learn what worked well and identify areas for improvement. Use these insights to refine your strategy for the next big event.
🍇 Discover how Corksy can help you Sell More Wine! Our platform is designed to uncork the full potential of your winery’s direct-to-consumer sales strategy.