Uncorking Corksy: Digital Growth Series #4

Offering discounts and promotions can be a very effective way to sell more wine online. We’ve compiled a list of a few simple promotions for your winery to drive sales.

1. Volume Discounts

a. Volume discounts are a great way to encourage customers to buy more wine. Offering a 10% or 15% discount on 3, 6, or 12 bottle purchases will entice customers to stock up and purchase more in one transaction. 

2. Limited Time Offers

a. Creating a sense of urgency can be an effective way to increase sales. By promoting limited-time offers, such as discounts on a certain wine or free shipping on all purchases, through an email and social media campaign, you will encourage customers to make a purchase before the offer expires.

🚨 Tip: Create a popup like the one below on your website highlighting your promotion so customers see it when they first visit your site. 

3. A Special Promotion for Top Customers

a. Reward your most frequent shoppers by offering a unique discount code on a specific wine, multiple products or on their entire order.

🚨 Tip: Segment your audience to pull customers who purchased a number of times in the past 30 days. Our video tutorial shows you how to create this segment.

Learn how to set up your various discount types here.

Google Analytics is a web analytics service that provides statistics and basic analytical tools. If you know what users are doing on your website, you can optimize its content to attract more of them and ultimately increase your wine sales. 

To enhance your marketing campaign tracking in Google Analytics, you’ll first want to complete this checklist:

1. Create an Analytics account
2. Create Your new Google Analytics 4 property 
3. Add a data stream
4. Add Global site tag to Corksy website (see next section on Corksy integrations)
   
   

Connect with the Corksy Growth Team to help set-up your GA4 account.

Here are a few ways Google Analytics can help you track your marketing efforts:

1. Understand your audience

a. Gain valuable insights into who your website visitors are, where they are coming from and what they are interested in to tailor your marketing campaigns and digital content.

🚨 Tip: The demographics report snapshot below will show you information about your users like their location, age, and interests.

2. Set up & track e-Commerce goals

a. Goals are the actions you want users to take on your website (i.e purchase, adding products to their cart, filling out a contact form, etc). Goals track how many users complete these actions, which campaigns and channels are driving the most conversions, and how much revenue each conversion generates

3. Track website traffic

a. Google Analytics lets you track how many visitors are coming to your website, which pages they are visiting, and how long they are staying on each page. This information can help you discover patterns and trends in user engagement.

🚨 Tip: Google Analytics 4 shows you what’s happening on your website in real-time, giving you information on where they came from, what page they’re currently viewing, and what they are clicking on.

4. Measure website performance

a. Our built-in website tools are fully optimized for any device, but Google Analytics can show you how fast your website pages are loading, how well it performs on mobile devices, and if there are any improvements to make to your site to optimize user experience.

5. Create your own custom reports and funnels

a. You can build custom reports that you can have automatically emailed to you and any stakeholders on a daily, weekly, monthly, or quarterly basis.

Whether you’re just getting started with Corksy or have been on the platform for a while now, let’s ensure you’re leveraging all the integrations available.

Setting up Google Analytics:

1. Sign in to your Corksy account.
2. Find “Online Store” and click “Customize” under your current theme.
3. On the left hand side-bar, click “SEO & Settings”.
4. On the call-out menu, select “Google Analytics”.
5. Enter your Google tag ID into the “Google Analytics” box. 
6. After you’ve entered a valid Google tag ID, your changes will be saved automatically.
7. Data will begin flowing into Google Analytics in ~24-hours. Check back after 1-day to ensure data is flowing correctly.

    

Ensure you’re in compliance with state shipping & tax laws and regulations with one of our 3 different integration options: Avalara, ShipCompliant by Sovos, or manual compliance.

a. Watch our video tutorial on how to properly configure your compliance and learn more in this helpful documentation. 

Connect your email marketing platform to maximize your sales and marketing initiatives. Corksy offers seamless integrations with both MailChimp and Klaviyo. 

a. Our step-by-step guide will walk you through setting up your email marketing account in Corksy’s platform.

🚨 Tip: Refer to Uncorking Corksy’s first edition for our tips on crafting a high-converting email loyalty program, along with our blog on email marketing best practices.