Uncorking Corksy: Digital Growth Series #7
In this edition, one of our Corksy clients, Katrina of Social Creatures Wine, discusses three ways she’s uncorked Corksy.
We can’t believe April is almost here! As the days get warmer and the vines reawaken for many of you, we wish everyone a wonderful 2023 growing season 🍇.
The topics we cover this week are:
Bookmark this page for easy reference as you uncork your potential with Corksy.
– Corksy Growth Team
Offering discounts and promotions can be a very effective way to sell more wine online. We’ve compiled a list of a few simple promotions for your winery to drive sales.
a. Volume discounts are a great way to encourage customers to buy more wine. Offering a 10% or 15% discount on 3, 6, or 12 bottle purchases will entice customers to stock up and purchase more in one transaction.
a. Creating a sense of urgency can be an effective way to increase sales. By promoting limited-time offers, such as discounts on a certain wine or free shipping on all purchases, through an email and social media campaign, you will encourage customers to make a purchase before the offer expires.
a. Reward your most frequent shoppers by offering a unique discount code on a specific wine, multiple products or on their entire order.
Learn how to set up your various discount types here.
Google Analytics is a web analytics service that provides statistics and basic analytical tools. If you know what users are doing on your website, you can optimize its content to attract more of them and ultimately increase your wine sales.
To enhance your marketing campaign tracking in Google Analytics, you’ll first want to complete this checklist:
a. Gain valuable insights into who your website visitors are, where they are coming from and what they are interested in to tailor your marketing campaigns and digital content.
🚨 Tip: The demographics report snapshot below will show you information about your users like their location, age, and interests.
a. Goals are the actions you want users to take on your website (i.e purchase, adding products to their cart, filling out a contact form, etc). Goals track how many users complete these actions, which campaigns and channels are driving the most conversions, and how much revenue each conversion generates
a. Google Analytics lets you track how many visitors are coming to your website, which pages they are visiting, and how long they are staying on each page. This information can help you discover patterns and trends in user engagement.
🚨 Tip: Google Analytics 4 shows you what’s happening on your website in real-time, giving you information on where they came from, what page they’re currently viewing, and what they are clicking on.
a. Our built-in website tools are fully optimized for any device, but Google Analytics can show you how fast your website pages are loading, how well it performs on mobile devices, and if there are any improvements to make to your site to optimize user experience.
a. You can build custom reports that you can have automatically emailed to you and any stakeholders on a daily, weekly, monthly, or quarterly basis.
Whether you’re just getting started with Corksy or have been on the platform for a while now, let’s ensure you’re leveraging all the integrations available.
a. Watch our video tutorial on how to properly configure your compliance and learn more in this helpful documentation.
a. Our step-by-step guide will walk you through setting up your email marketing account in Corksy’s platform.
🚨 Tip: Refer to Uncorking Corksy’s first edition for our tips on crafting a high-converting email loyalty program, along with our blog on email marketing best practices.
In this edition, one of our Corksy clients, Katrina of Social Creatures Wine, discusses three ways she’s uncorked Corksy.
3 ways to maximize your website: homepage optimization, embedding videos, and building a connection with your customers through storytelling
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